When restauranteur Jim Nawn wanted to open an authentic farm-to-table restaurant in Princeton, New Jersey, he turned to Mucca to develop the brand — including everything from the dining concept, visual identity, interior look & feel, website, to a range of in-restaurant materials.
We began by defining Agricola’s unique assets: it has a community of local growers, a 200-seat location, and is in close proximity to its sister farm (a fifteen-minute drive away, to be precise). From this foundation, we created a Community Eatery where authenticity is a cause for celebration. We developed a visual language that is both sophisticated and down-to-earth, as well as flexible enough to stay in sync with the seasons. We collaborated with Seed Design on the interiors, creating a welcoming atmosphere with touches of farm-inspired décor. And finally to bring this sense of craft and customization to the web, we created a website with small, bespoke touches and a custom-built CMS.
Agricola has already garnered a loyal local following, opening to rave reviews and widespread community acclaim.
More on: mucca.com